Category Archives: magazines

Know when it's over

After seven and a half years, and 117 issues, we put the 3-​cent maga­zine to rest with a final monster edition of 24 pages, a length intended to satisfy outstand­ing subsrip­tion balances of two years and more. It was dated 20 Janu­ary 1980, Sunday of the same week that smug­glers were discov­ered conceal­ing Mercedes Benzes in [...]
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Do the math

By our own calcu­la­tions we had in the course of seven years spent $65,000 in the Marble Arch beer parlour, the equiv­a­lent of 130,000 glasses of beer. We had printed a total of 117,000 copies of the maga­zine, half a million pages of liter­ary writ­ing, we had perfected the finan­cial manage­ment tech­nique that we named 100% [...]
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Use the technology

By our own calculations we had spent $65,000 in the Marble Arch beer parlour, the equivalent of 130,000 glasses of beer. We had printed a total of 117,000 copies of the magazine, half a million pages of literary writing, we had perfected the financial management technique that we had named 100% Loss Financing. And we had launched the 3-Day Novel Contest, which is still thriving today, in its pages.
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Launch a 3-cent magazine

The idea for a four-page magazine emerged on an otherwise idle afternoon when we discovered that you could get 5,000 words onto an 8.5 by 11 inch piece of paper in 5 point type if you weren't too picky about margins.
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